In 1986 PALLUCCO was born and it stands out because
of its considerable innovative tendency towards products : audacious
design, use of particular materials such as steel and metals, monochromy.
Until 1990 PALLUCCO has carried out a product-oriented strategy, translated
in audacious changes in designing pieces of furniture, great attention
to the communication and care in the company image, showed through
an accurate organization of the catalogues, the meetings and the hallmark
of PALLUCCO products. Since 1990 PALLUCCO has become PALLUCCO ITALIA.
The panorama of the 90's was very different from the one of the previous
decade: tradition and research, which always labelled the choices
of the company, blended with a market-oriented strategy, attentive
to the production-distribution-consumption ratio. The company keeps
on having a strong design personality , but more aimed to satisfy
quality and receivable costumers. Semplicity, rigour, elegance, together
with a little irony became the headline of PALLUCCO ITALIA philosophy.